So it is important that you reply to any complaints, as consumers will closely examine your reaction before hitting the ‘Buy Now’ button or stopping by your place. When users are reading your reviews, negative comments will attract attention as a magnet. While acknowledging positive reviews is the obvious step toward building a good reputation for your business, negative ones are not to be dismissed either. We need to be out there and not just listen to consumer feedback, but also adapt to it.
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